DHAKA, June 27, 2026 (BSS)—Bangladesh Cricket Board (BCB) and Coca-Cola Bangladesh today announced the renewal of their partnership, reaffirming a shared commitment to supporting cricket and strengthening engagement with fans across the country.

The agreement was signed at the Sher-e-Bangla National Cricket Stadium in the presence of senior representatives from both organizations. 

Through this renewed collaboration, Coca-Cola Bangladesh extends its partnership for two years as the Official Beverage and Drinking Partner of Bangladesh cricket, reinforcing its long-standing association with one of the nation's most popular sports.
 
As the official Beverage Partner, Coca-Cola will provide refreshment support to players, staff, and fans during all matches and events. The partnership aims to support the continued growth and development of cricket in Bangladesh while creating meaningful experiences for fans across the country.

Previously, in 2024, Coca-Cola had extended its support to the entire cricket ecosystem by becoming the Official Beverage Partner for all formats and categories, including the Men's Team, Women's Team, and U-19 teams, for two years, which ended earlier this year.

Moin Ullah Chowdhury, Managing Director of Coca-Cola Bangladesh said, "Cricket has a unique ability to bring people together and inspire communities across Bangladesh.”  
 
"We are delighted to renew our partnership with the Bangladesh Cricket Board and continue supporting the sport that millions of Bangladeshis passionately follow and celebrate," he added.

Masuduzzaman, Chairman, Marketing & Commercial, BCB also spoke on the occasion, saying: “We are pleased to welcome Coca-Cola Bangladesh back as a partner.”

"Their continued support will help us further strengthen fan engagement initiatives and contribute to the continued advancement of cricket in Bangladesh," he said.

The renewed two-year partnership underscores the shared vision of Coca-Cola Bangladesh and the Bangladesh Cricket Board to contribute to the growth of cricket while creating memorable experiences for fans nationwide.

Momshad Ali Khan, Country Head and Director of Public Affairs, Communications and Sustainability for Coca-Cola Bangladesh Limited was also present along with Asif Rabbani, Chairman, Media & Communication and Vice Chairman, Marketing & Commercial of BCB.