DHAKA, May 14, 2026 (BSS) - "Footwork for Futures", a global football-themed social media challenge, launched with the aim of expanding access to quality education and sports opportunities for children and youth. 

The initiative, launched by MetLife, in collaboration with Global Citizen, invites people in Bangladesh and around the world to share short videos of themselves juggling or attempting to juggle a football on social media platforms, including Facebook, Instagram, LinkedIn, TikTok and X, using the hashtag #FootworkForFutures.

Under the campaign, MetLife will donate $5 to the FIFA Global Citizen Education Fund for every eligible video submission, up to a total of $100,000, to support community-based organisations providing education and sports opportunities for children globally, said a press release today.

The campaign is part of the MetLife Foundation's broader commitment of $ 9 million as a founding donor of the FIFA Global Citizen Education Fund, which supports grassroots programmes combining learning and sports development.

“Football has the power to unite communities, and when combined with education, it becomes a powerful force for creating opportunity,” commented Ala Ahmad, Chief Executive Officer, MetLife Bangladesh.

He added “Through Footwork for Futures, we want to make it easy and fun for people in Bangladesh to contribute to a meaningful global cause.”

Participation in the campaign is open to all regardless of skill level or experience. Participants are encouraged to showcase their creativity, whether they are experienced players or trying football juggling for the first time.

The campaign will continue from May 12 to July 19, 2026, or until the donation target is reached.

According to the organisers, all videos must comply with the rules of the respective social media platforms and the campaign's terms and conditions. To qualify, each video must clearly show a real person safely and responsibly juggling or attempting to juggle a football.

Global Citizen reserves the right to disqualify any entry that fails to meet the campaign standards.