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BSS
  04 Sep 2021, 21:03

Experts for strategic communication in social development program

DHAKA, Sept 4, 2021 (BSS) – Experts at a webinar underscored the need for strategic communication in the social development program that linked up all levels of stakeholders, service providers and beneficiaries at community level.   

They observed that communication can give better results if communicated in a positive way.

They made the observation at the webinar on ‘A strategic communication is the key for community engagement in the social development programs’ marking the eve of 25th year’s anniversary of the Bangladesh Center for Communication Program (BCCP), said a press release today.

The main objective of the webinar was to bring discussions about the appropriate power of strategic communication to get people engaged in social development issues.

The webinar was chaired by Professor Dr M Shamsher Ali, Founder Vice Chancellor Bangladesh Open University and Southeast University.

Md Ruhul Amin Talukder, Additional Secretary of the Ministry of Agriculture, Toslim Uddin Khan, Deputy Managing Director of the Social Marketing Company, Md Shahid Hossain, Advisor of the MRDI and Md Azmal Hossain, Program Analyst – Urban Health of the UNFPA Bangladesh; contributed as panelist in the event.

Other officials from Government, NGO, INGO, BASCOM Members attended the event.

In his welcome speech Mohammad Shahjahan, Director and CEO of the BCCP emphasized the importance of strategic communication in the social development program that BCCP followed in implementing communication programs in the public health, public procurement, climate change, education, and so on that linked up all levels of stakeholders, service providers and beneficiaries at community level for behavior change communication.

Dr Zeenat Sultana, Program Director of BCCP made the keynote presentation.

She mentioned that “why the community engagement is important”?

She underscored the role of strategic communication that involves stakeholders and community members which is fully evidence based and result oriented.

She also highlighted the ‘Green Umbrella’, ‘Shurjer Hashi’, e-GP program campaigns, the pioneer program developed by BCCP, developed and followed through the strategic communication process.

As panelist of this webinar Md Ruhul Amin Talukder, Toslim Uddin Khan, Md Shahid Hossain, Md Ajmal Hossain commonly pointed out that communication can give better results if communicated in a positive way and stakeholder engagement requires for better outcome of strategic communication.

In concluding discussion, Chairperson of this webinar, Prof. Dr M Shamsher Ali emphasized that transformation of anything requires time and planning through structured behavior change communication process.

 He cited an example of how the Bangladesh education system introduced open education through a strategic communication process. Dr. Ali congratulated BCCP and all their staff on the celebration of 25th year and acknowledged the participants, guests and organizers to make this webinar a success.

 

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