DHAKA, Jan 06, 2026 (BSS) - In a bid to attract foreign direct investment (FDI) more effectively to Bangladesh, the Bangladesh Investment Development Authority (BIDA) organized a daylong learning session titled “FDI and Investment Promotion Competencies.”

Held today at BIDA’s Multipurpose Hall, the session brought together officials from key investment related institutions, including BIDA, BEZA, BEPZA, PPP Authority, MIDA, the National Board of Revenue (NBR), and Bangladesh Bank, said a press release.

The training focused on practical case studies of FDI proposals from different countries, with participants identifying common challenges and discussing potential solutions. 

During the session, BIDA’s Head of Business Development, Nahian Rahman Rochi, provided guidance on how to effectively present Bangladesh’s value proposition to global investors.

The session was chaired by BIDA’s Executive Chairman, Ashik Chowdhury, who emphasized that attracting investment is a continuous and strategic process. “A coordinated and impactful role by officials from all relevant agencies is critical to attracting foreign investment. Swift and effective representation of the country is essential in this regard,” he stated.

Chowdhury also announced that with the support of North South University, BIDA will launch a Chinese language course for its officials after 15 January. 

The aim is to improve direct communication with Chinese investors, he added. 

He noted that the course will eventually be extended to officials from other investment promotion agencies as well.

The session also featured remarks from Bijon Islam, CEO of LightCastle Partners, and Ahmed Shaheen, Additional Managing Director of Eastern Bank PLC.