Photo: BSS

By Md Aynal Haque

RAJSHAHI, June 8, 2026 (BSS) - Rajshahi's traditional mango market has undergone a major transformation in recent years.

Once dependent on local haats, bazaars and wholesale depots, Rajshahi mangoes are now reaching customers directly across the country through social media, websites and e-commerce platforms.

Entrepreneurs and traders expect the volume of online mango trade to exceed several crores of taka this season.

More than a hundred small and medium entrepreneurs in Rajshahi are now collecting mangoes directly from orchards and sending them to different districts through courier services based on orders received online.

Hundreds of consignments are being dispatched every day to almost all major cities, including Dhaka, Chattogram, Khulna, Sylhet, Barishal and Mymensingh.

Traders say that with fewer middlemen involved, farmers are getting comparatively better prices. At the same time, customers are receiving mangoes directly from orchards. As a result, the online market is expanding rapidly.

Murad Parvez, owner of the Facebook page and online shop 'Rajshahi Mango Lover', said online mango sales have increased significantly this year.

"We are sending 10 to 12 tonnes of mangoes to different parts of the country every day. However, we appeal to the government to improve the transport system. Products do not always reach customers on time through courier services, and mangoes often get spoiled. It would be helpful if the government takes initiatives in this regard," he added.

Many students have also chosen this seasonal venture alongside their studies.

Nahidul Islam of the Facebook page 'Rajshahir Aam' said, "Alongside our studies, we engage in online business during the mango season. It helps cover our pocket money."

Another entrepreneur, Sagar Islam Avi, said, "People in Dhaka and other parts of the country really like the sweet mangoes of Rajshahi. That's why we work to deliver Rajshahi mangoes to them. It creates short-term employment opportunities for us, while customers receive fresh, formalin-free mangoes directly from Rajshahi."

According to the Department of Agricultural Extension (DAE), mangoes have been cultivated on 19,062 hectares of land in the district this year, with a production target of 243,993 metric tonnes.

Gopalbhog, Langra, Khirsapat (Himsagar), Fazli, Amrapali and Ashwina are the most widely cultivated varieties this season.

Mango farmer Abdul Karim of Paba upazila said, "Earlier, we had to depend on wholesalers. Now customers contact us directly through Facebook, and we get better prices. I received 50 to 60 orders in a single day."

Another online entrepreneur, Saiful Islam, said that since the beginning of the season, several hundred kilograms of mangoes have been shipped daily to different parts of the country.

Demand is highest for Gopalbhog, Himsagar, Langra, Amrapali and Fazli varieties, while many customers are also placing advance orders.

Online traders say customers are no longer relying solely on social media, as many entrepreneurs have launched their own websites.

These websites provide detailed information on mango varieties, weight, price and delivery services. Customers can make online payments and receive mangoes at their doorsteps.

The expansion of courier services has played a major role in the growth of the online mango trade. While sending mangoes to distant districts was once difficult, deliveries can now be made to most parts of the country within 24 to 48 hours.

As a result, the risk of spoilage has decreased. However, the sector still faces some challenges.

There are occasional complaints of fraud involving fake sellers on social media. Courier delays, transportation damage and quality-control issues also remain concerns. Therefore, stakeholders advise buyers to purchase from trusted entrepreneurs.

Dr Md Abdul Majid, DAE Additional Deputy Director, said mango production in Rajshahi has been good this year.

"Digital marketing has opened up new markets for farmers and entrepreneurs. Many people outside Rajshahi are now ordering mangoes from home. This is benefiting both farmers and entrepreneurs in the region. This year, online mango transactions alone are expected to exceed several crores of taka," he said.