Photo: BSS

KHULNA, June 5, 2025 (BSS) - With Eid-ul-Azha approaching amid heatwave, sales of air conditioners, refrigerators, televisions and both rechargeable and ceiling fans have surged in the city markets there.

April to June marks high sales of the home appliances as temperatures begin to soar from March. Nearly 90 percent of annual sales for these appliances occur during this quarter, Motiur Rahman, sales executive at Best Electronics on KDA Avenue told BSS.

He said most customers are responding to the Eid Offer 2025, which includes discounts on ACs, refrigerators, TVs, washing machines and deep freezers.

In addition to discount offers and complimentary gifts, the soaring temperatures in Khulna have significantly boosted sales of ACs and refrigerators.

Manufacturers and importers have boosted the appeal of their products by offering instant cash discounts and complimentary gifts, anticipating increased demand during the Eid festival, said Motiur Rahman.

Quality and cost-effectiveness of our ACs and refrigerators are the main reasons behind the huge presence of customers at our showrooms, Rafsanul Islam, outlet manager of the Hisense showroom in the Dakbangla area of the city, told BSS on Wednesday.

Most customers are showing keen interest in purchasing ACs, mainly because of the 36-month EMI facility, he said.

Md Habib, a sales executive at Walton showroom in the city's lower Jashore road area, said they have taken preparations to meet the additional demand of fridges with just one day left for Eid-ul-Azha.

Visiting a number of showrooms of electronic goods in the city's KDA Avenue area on Wednesday, this correspondent found customers buying fridges of both local and global brands.

Chowdhury Masud Mahmud from the city's Iqbalnagar area purchased a foreign brand deep fridge. 

"It was my dream since long that I will buy a foreign brand deep fridge. The dream comes true as my son recently sent money from Malaysia," he added.

Moutusi Ahmed, a resident of the city's Gollamari area, said she bought a deep freezer and a rechargeable fan ahead of Eid-ul-Azha.

The temperature is getting unbearable, she said, adding that she bought the fan for some relief from the heat. 

"I bought a deep freezer and a rechargeable fan this week after receiving both my Eid bonus and this month's salary, with the Eid festival ahead and the intense heat in Khulna," said Mahmud Hossain, a lecturer at Govt Model School and College at Boyra.