DHAKA, Aug 29, 2023 (BSS) - The Bangladesh Garment Manufacturers and
Exporters Association (BGMEA) in collaboration with renowned Bangladeshi
designer Kuhu Plamondon is implementing a project titled "GEMA" to unleash
the potential of local cultural heritage through developing high-end
fashionable garments using homegrown heritage fabrics.

The project aims to create high-value, fashionable garments that will appeal
to the global market and present iconic image of Bangladeshi culture and
tradition.

Under the project, six designers will develop fashionable garments using
knit, denim and Muslin with heritage motifs and artworks, said a press
release.

As the part of the ongoing efforts, the representatives of the GEMA project
and designers from Bangladeshi garment factories held a meeting at the Center
of Innovation, Efficiency and Occupation Safety and Health (CIEOSH) in BGMEA
Complex today to discuss product development process and design analysis.

The team under Kuhu Plamondon is working with Muslin fabric and local
heritage motifs such as waterlily, royal Bengal tiger, rickshaw paint and
etc.

BGMEA President Faruque Hassan, Chair of BGMEA Standing Committee on SDG
Wasim Zakariah and Kuhu Plamondon were also present at the meeting.

The BGMEA President said Bangladesh's RMG sector is making efforts to enhance
its competiveness through product and fabric diversification, design
development, value addition, and technological up-gradation.

Making fashionable garments using locally produced heritage fabrics and
linking them to the export market will not only help Bangladesh to promote
its cultural heritage on the global stage but also it would increase our
export share in the market.