News Flash

JHENAIDAH, Jan 1, 2026 (BSS) - Vast stretches of farmland in Jhenaidah district have turned golden as mustard fields bloom across the region, creating a scenic “yellow wave” and raising hopes among farmers for a profitable season.
With winter setting in, mustard has emerged as the dominant rabi crop alongside green vegetables in the district. Farmers said the bright mustard fields not only enhance the rural landscape but also promise good returns, making the crop increasingly popular.
According to the District Department of Agricultural Extension (DAE), mustard has been cultivated on 13,295 hectares of land in the district this season. Favorable weather conditions have resulted in satisfactory yields in most areas.
As a short-duration crop, mustard is being widely cultivated on land that otherwise remains fallow after the harvest of Boro paddy.
Mustard farmer Al Amin of Miyakundu village in Sadar upazila said he cultivated the crop on two bighas of land. “The production cost is low, and the land usually remains unused for about three months after Boro paddy harvest. This season, I expect to earn Taka 10,000 to Taka 12,000 per bigha,” he told BSS.
Another farmer, Aynal Hossain from the Fulhari area of Shailkupa upazila, said mustard cultivation improves soil fertility while providing additional income. “There is strong demand for mustard oil in the local market, which is why cultivation is increasing every year,” he said.
The DAE reported that a target of mustard cultivation was set on 3,920 hectares in Sadar upazila, against which 3,896 hectares have already been brought under cultivation.
In other upazilas, mustard has been cultivated on 1,981 hectares in Kaliganj, 2,920 hectares in Shailkupa, 3,380 hectares in Harinaku, 500 hectares in Kotchandpur, and 594 hectares in Maheshpur.
Deputy Director of DAE Md Kamruzzaman said farmers cultivated mustard on almost all available land this season and received good yields. “Farmers are likely to make the expected profits. Moreover, locally produced mustard oil will help meet the district’s edible oil demand,” he said.
He added that the department has been encouraging farmers through advisory services and motivational programs, including the free distribution of seeds and fertilizers. “We hope mustard cultivation will increase further in the coming season,” he said.