BCN-08 Samsung to launch US retail stores in smartphone push




Samsung to launch US retail stores in smartphone push

SAN FRANCISCO, Feb 16, 2019 (BSS/AFP) – Samsung announced Friday it will open
three US retail stores to promote its Galaxy line of smartphones as the South
Korean giant sets to launch an updated flagship handset.

The move ramps up Samsung’s efforts to compete on the home turf of Apple,
which has hundreds of retail outlets in the US and around the world.

Samsung said in a statement it made the move after feedback from customers.

“They told us that they love having the ability to walk into a store and
experience how the latest technology from Samsung works together to create a
unique, immersive experience,” the company said in a statement.

“Galaxy fans, in particular, mentioned that they were looking for a space
to call their own, a place where they can get a feel for Samsung products

The new stores will be at the Americana at Brand mall in Los Angeles;
Roosevelt Field in Garden City, New York; and The Galleria in Houston, Texas.

Samsung is holding a product launch Wednesday in San Francisco amid
speculation it may launch a folding smartphone, which would make it the first
of the major handset makers in the segment.

Samsung has previously opened pop-up stores in the US and has a center
showcasing its technology in New York City.

“Our new Samsung Experience Stores are spaces to experience and see Samsung
technology brought to life, to empower people to do what they never thought
was possible before,” said YH Eom, president of Samsung Electronics America.

“We want to build a ‘playground’ for Samsung fans — a place to learn about
and try out all of the amazing new products we have to offer.”

Samsung remained the number one global handset maker with a 20.8 percent
share in 2018 despite an eight percent sales slump for the year, according to
research firm IDC — which said last year showed the worst overall decline in
sales for the smartphone sector.