Vivo unveils Self-Designed Imaging Chip V1
DHAKA, Sept 5, 2021 (BSS) - Multinational technology company Vivo has
unveiled a new self-designed Imaging Chip V1 committing to long-term
technology innovation strategic tracks.
This spearheading innovative image processing (IP) technology at the
chip level will focus on four strategic tracks: image system,
operating system, industrial design and performance, said a Vivo press
"V1 is a fully-customized integrated circuit chip dedicated for
imaging and video applications with leading edge visual quality," Hu
Baishan, Executive Vice President and COO at Vivo.
"It marks a key milestone as Vivo's inaugural breakthrough in
independent R&D and chip design. Alongside imaging system design, the
Imaging Chip V1 can optimize Smartphone application scenarios as
well," said Baishan.
It took 24 months and efforts of over 300 R&D personnel and imaging
lab experts to develop Imaging Chip V1. This spearheading innovative
image processing (IP) technology at the chip level will focus on four
strategic tracks: image system, operating system, industrial design
Vivo will strategically focus on simulating the familiar needs of
consumers through IP design and developing key innovative IP
algorithms, without undertaking chip manufacturing.
"Aside from enhancing visual aesthetics and imaging effects of Vivo
products, the Imaging Chip V1 also aims to bring unparalleled
experiences to users by channeling emotional resonance through visual
expression," said Hu Baishan.
In early 2019, vivo began linking design-driven and user-oriented
innovation with the evolving user demands, culminating in the four
long-term strategic tracks. Since then, Vivo has been recruiting
global talents to implement a vigorous development strategy.
Image system is a part of the core long-term strategic tracks of
Vivo. It has invested heavily in this field for over five years,
achieving many industry-leading breakthroughs like Gimbal
Stabilization and Selfie Spotlight.
In December 2020, Vivo and ZEISS announced a long-term strategic
partnership aiming to anticipate and meet most demanding consumer
requirements, and to challenge the limits of mobile imaging through
joint research and development at Vivo ZEISS Imaging Lab.