BSS
  14 Oct 2021, 09:32

Netflix, UNESCO team up for Africa talent hunt

 PARIS, Oct 14, 2021 (BSS/AFP) - Netflix has launched a project with the
UN's cultural body on Thursday to hunt out young filmmakers from sub-Saharan
Africa and explore traditional folktales from the region.

  "African Folktales, Reimagined" teams the US streaming giant with UNESCO to
find six young directors to make a short film to be aired on Netflix next
year.

  Each director will get a $75,000 budget for the film and $25,000 for
themselves.

  "This initiative aims to seek out new talents and great folk tales which
are a very important part of our heritage and culture in Africa," said Ben
Amadasun, head of original content and acquisitions for Netflix in Africa.

  The streaming giant is trying to establish itself in the continent through
investments in young talent.

  The US company has had considerable success picking up shows from around
the world and giving them a global audience -- most recently with the South
Korean hit "Squid Game".

  It has already provided scholarships and pandemic relief funds in South
Africa and Nigeria.

  UNESCO said the new initiative was partly motivated by the desire to
preserve certain traditions in danger of being forgotten as the Covid-19
pandemic continues to prevent cultural gatherings.

  Young filmmakers aged 18 to 35 can pitch ideas for the competition until
November 14.