SYDNEY, March 5 (BS/AFP) - Australia's tourism industry today resurrected its hugely popular "Best Jobs in the World" campaign, offering a chance to become a "Chief Funster", "Taste Master" or "Outback Adventurer".
The marketing push is targeting the youth segment, which
contributes Aus$12 billion (US$12.2 billion) annually in tourism
spending and delivers nearly 1.6 million, or 26 percent, of
Australia's international arrivals.
It follows a similar campaign in 2009, won by Briton Ben
Southall, who was paid to become caretaker on a picture-perfect
island on the Great Barrier Reef for six months and which
attracted huge interest.
This time six "best" jobs are on offer -- each in a
different Australian states and each coming with a six-month
salary package worth Aus$100,000.
It is open to travellers aged between 18 and 30, with
particular focus on international markets eligible for Australian
working holiday visas including Britain, the United States,
France, Hong Kong, Taiwan, South Korea and Japan.
Tourism Australia managing director Andrew McEvoy said the
competition was expected to appeal to youth travellers' sense of
fun and adventure.
"The competition provides an excellent platform to entice
more young people from around the world to come to Australia to
holiday, but also to work, helping to fill many unfilled tourism
jobs across Australia," he said.
The chief funster position is New South Wales-based and
involves becoming a Sydney VIP, attending and reviewing festivals
and events and tweeting thoughts.
The taste master in Western Australia will tour top
restaurants, wineries, breweries and pubs while the outback
adventurer will be tasked with uncovering the best experiences
for Northern Territory working holidaymakers.
Other jobs include a park ranger in Queensland, a lifestyle
photographer in Victoria and wildlife caretaker in South
Australia, moving around by foot, kayak, bicycle, and boat.
Southall, who won in 2009, said the experience was life-
"I didn't know if I was going to be diving, or skydiving or
cooking or bushwalking -- and I did all of them," he said.
"It's one of those things where you've just got to go for it
and see where it leads you."