LOS ANGELES, Sept 21, 2018 (BSS/AFP) – There is a disturbance in the
Force.
After the lackluster performance of the latest installment in the wildly
popular “Star Wars” saga, Disney is tapping the brakes on the franchise — an
acknowledgment that there can be too much of a good thing.
In an interview published Thursday, CEO Bob Iger told The Hollywood
Reporter that Disney plans to slow down the “Star Wars” release schedule,
admitting that it had been a mistake to shuttle a new film into theaters
every year.
“I made the timing decision, and as I look back, I think the mistake that I
made — I take the blame — was a little too much, too fast,” Iger said.
“You can expect some slowdown, but that doesn’t mean we’re not going to
make films.”
Disney — which paid $4 billion for Lucasfilm in 2012 — had promised a new
“Star Wars” movie every year after the hotly-anticipated 2015 release of “The
Force Awakens”: news they believed would delight fans around the world.
After all, “The Force Awakens” picked up 30 years after the events of
1983’s “Return of the Jedi” — and came a decade after the previous “Star
Wars” movie of any kind.
But Disney, whose initial plan was to alternate releases between chapters
in the main series launched in the late 1970s and one-off films expanding the
“Star Wars” universe, seems to have learned that anticipation is part of the
equation.
Earlier this year, the standalone “Solo: A Star Wars Story” earned $400
million worldwide — a stellar result for most movies, but a mediocre return
for a “Star Wars” film, leading many industry observers to speculate about
franchise fatigue.
In contrast, “Star Wars: The Last Jedi,” which was released just six months
before in late 2017, earned more than $1.3 billion worldwide.
The next film — “Episode IX,” announced as the last installment in the
main Skywalker saga, and directed by JJ Abrams — is due for release in
December 2019.
“‘Star Wars’ became a global phenomenon, of course, as a rare and
infrequently-served delicacy,” said Robert Thompson, a professor of pop
culture at Syracuse University.
“‘Star Wars’ movies were like locusts, or blue moons: impressive but not
often. That’s all changed and Iger is probably right in his assessment,”
Thompson told AFP.
But he added: “The franchise may be beginning to show its age, but
‘slowdown’ or no slowdown, I expect to see lots more attempts to squeeze it
for all it’s worth.”
– ‘A little bit more careful’ –
Indeed, in February, Lucasfilm announced that the team behind “Game of
Thrones” would create a brand new “Star Wars” series.
The films by David Benioff and D.B. Weiss, the creators of HBO’s Emmy-
winning smash hit fantasy epic, would be separate both from the main
storyline and the trilogy being developed by Rian Johnson, writer-director of
“The Last Jedi.”
“We have creative entities, including Benioff and Weiss, who are developing
sagas of their own, which we haven’t been specific about,” Iger said in the
Hollywood reporter interview, without offering more details.
“We are just at the point where we’re going to start making decisions about
what comes next after (Episode IX),” Iger told The Hollywood Reporter.
“But I think we’re going to be a little bit more careful about volume and
timing. And the buck stops here on that.”
Exhibitor Relations senior box office analyst Jeff Bock said despite the
issues, the franchise was hardly in jeopardy.
“There is so much potential with the ‘Star Wars’ TV element that the movies
can take a back seat for a while if need be,” Bock told AFP.