BCN-27 Focus Media, Alibaba to cooperate on RMB5bln business

287

ZCZC

BCN-27

CHINA-ALIBABA-IT-DIGITAL-MARKETING

Focus Media, Alibaba to cooperate on RMB5bln business

BEIJING, July 28, 2018 (BSS/Xinhua) – Focus Media Information Technology
Co., Ltd. (002027.SZ) announced that the company’s board of directors had
approved to sign a framework agreement with Alibaba to jointly explore
digital marketing under new retail trend.

The two parties would carry out strategic cooperation in the fields of
advertising system, facial recognition application and OTT smart TV
advertisement worth no more than 5 billion yuan, according to the framework
deal.

BSS/XINHUA/HR/1458