ZCZC
BSS-30
GP-BANKASIA-HANDSET
GP, Bank Asia introduce device financing scheme
DHAKA, July 4, 2018 (BSS) – Grameenphone in partnership with Bank Asia
has introduced a 4G device financing scheme titled ‘Loan Diye Phone’, which
will enable its customers to buy 4G handsets with own choice.
Under this scheme, Bank Asia will provide loans to customers to buy 4G
devices with a nine-month repay time.
The financing scheme was launched at a programme held at Grameenphone Center
here today, a GP press release said.
Device financing is a new concept in Bangladesh where only 19 percent of
the population has access to banking services. The minimum benchmark for
personal loans from banks is Taka 50,000. This partnership between
Grameenphone and Bank Asia will allow customers to purchase handsets priced
below the aforementioned range.
Eligible Grameenphone customers will be communicated directly with the
details of the offer. General banking rules will be applicable.
Yasir Azman, Deputy CEO and CMO of Grameenphone said: “We expect this
initiative will allow customers to benefit from wider selection of devices
against easy payment options.”
Muhammed Zahirul Alam, Deputy Managing Director of Bank Asia Limited
said: “This is a great opportunity for two reputed organisations coming from
different industries in order to serve the underserved from different corners
of the country for access to formal financial services as well as digital
services.”
BSS/PR/MAK/MRI/1842 hrs