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Glamping with French flair in the wilds of North America
SUTTON, Canada, Aug 25, 2019 (BSS/AFP) – Hidden under a lush green canopy
of boreal forest in southeastern Canada are 80 fully-stocked tents featuring
feather beds, silk sheets, electric lighting, mini-refrigerators and
tableware.
Under one of the tents, Celine Bossanne pulls two wine glasses out of a
wicker trunk — a bit of added luxury.
“That’s the French touch!” quips Bossanne, the co-founder of Huttopia
Group, a French firm that has tapped into the “glamping” trend to bring high-
end overnight stays to the Canadian and US wilds.
The deluxe package offered by Huttopia, which goes for Can$140 ($105) a
day, even includes a private bathroom with a toilet.
The campsite, which is about a 90-minute drive from Montreal, has proven
to be a hit with both Canadians and foreign tourists eager to take in nature
but not wanting to deal with tent poles and sore backs.
“Glamping is discovering the true spirit of camping… which is to sleep
in the wilderness,” says Bossanne.
“But we bring a little extra touch — comfort.”
The concept, which Huttopia helped to spread across France before
expanding into North America, earns the company Can$81 million in annual
revenues.
In Canada’s Quebec province alone, it sold more than 500 tents to
provincial parks before launching and operating its own campsites in North
America.
– Overseas expansion –
Each tent is made in northern France according to Huttopia’s
specifications. All of its camping gear is also imported from France.
That Gallic flair can be felt throughout the campsite, from the slight
Parisian accent of several expatriate staff to crepes on the menu and a
celebration of France’s national holiday — Bastille Day — on July 14.
Bossanne and her husband Philippe started Huttopia in 1999 as a way to
push back against the growing popularity of motorhomes encroaching on nature.
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Two decades later, the company operates 51 campsites in France. In 2015,
Huttopia expanded overseas, opening its first site near the town of Sutton in
Quebec.
“We were sure the idea would work in Canada and the United States since
these are ‘outdoor’ countries,” Bossanne told AFP.
With average growth of 15 percent annually, glamping has taken off in
nature parks across Canada and the United States, which offer rentals of
yurts, tents and teepees in idyllic natural settings.
By 2024, the US market alone for luxury camping accommodations is forecast
to hit US$1 billion per year, according to market research firm Arizton.
In 2017, Americans spent a whopping US$167 billion on campsite stays,
equipment such as tents and sleeping bags, and the purchase of RVs
(recreational vehicles).
Huttopia expanded over the past year to the Netherlands and the US states
of New Hampshire and Maine. It also acquired a large woodlot with a natural
spring from Quakers in Los Angeles in California.
It is looking to soon open campsites in New York and Oregon, as well as
China.
– Indigenous designs –
Sitting around a roaring campfire outside their tent in Quebec, the Howard
family is bursting with excitement.
“Before the kids, we would put up a tent in the forest. Now it’s a bit
easier with the tent ready for us,” says Ben Howard, experiencing the
outdoors in style with his wife Stephanie and their two young children.
Nearby, Marc Dubreuil pulls a small cart along a forested path to his
campsite, his two kids in tow.
“I hate camping — setting up is hard work. Here it’s all done for you.
You just show up with food and bingo!” the Montreal marketing executive tells
AFP.
Huttopia’s success has even attracted interest from an unlikely group: a
Canadian indigenous tribe wanting to offer ecotourism on its lands in
Quebec’s far north.
The Cree commissioned the company to design 50 tents inspired by its
traditional longhouses and teepees for its use.
Just back from visiting a Cree settlement on the shores of Hudson Bay,
1,300 kilometers (800 miles) from Montreal, Bossanne rejoiced: “I never would
have thought I’d be making tents for indigenous people!”
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