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Iceland tops Europe as most expensive
REYKJAVIK, July 21, 2019 (BSS/AFP) – The hot springs of Iceland are not
the only thing making tourists sweat, as a look at the hotel or lunch bill
will tell you that most things cost more, sometimes much more, than anywhere
else in Europe.
On the subarctic island, consumer prices were on average 56 percent higher
than the rest of Europe in 2018, making Iceland the single most expensive
country, ahead of Switzerland (52 percent), Norway (48 percent) and Denmark
(38 percent), according to Eurostat data.
In order to avoid unpleasant surprises, Quint Johnson, had done “some
research,” before travelling to Iceland from the United States for a week’s
vacation with his family.
“But it’s been a little bit of a shock,” the 22-year-old student told AFP,
having discovered the chilling rates for familiar items like a simple
hamburger with fries and a beer.
A glance at the menu at an Icelandic restaurant will tell you that a plain
cheese pizza will run you around 2,400 kronor — almost 17 euros ($19) — a
glass of wine will be at least 10 euros and a pint of beer costs about 7
euros.
“That’s a big price jump compared to what I’m used to,” Johnson said.
According to the consumer price comparison site Numbeo, a dinner for two
in an average restaurant ends with a bill of about 85 euros, a bottle of wine
in a shop is priced at around 17 euros, and a dozen eggs cost up to five
euros.
– Purchasing power –
A small population of 355,000 coupled with a high dependence on imported
goods and high taxes on alcohol all help explain Iceland’s steep prices.
“Iceland is so small. So it’s very difficult to get the same economies of
scale as you have with companies in countries that are 100 times larger,”
said Konrad Gudjonsson, chief economist at the Iceland Chamber of Commerce.
Regulation also plays a part and imported products based on things like
raw eggs or unpasteurised milk face significant customs barriers.
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Large fluctuations in the Icelandic krona in 2016-2017 have also led to a
general price increase.
Gudjonsson points out that there is also a “strong link between how
expensive countries are and the standard of living,” and Icelanders on
average do well for themselves.
In 2018, the median monthly wage for someone working full-time was 632,000
kronor before tax (about 4,450 euros), according to Statistics Iceland.
So while the cost of living can come as a shock to tourists, the locals
have the salaries to match it.
“We have to take into account the level of wages in Iceland. Here, we have
one of the highest wages on average in Europe,” said Breki Karlsson, chairman
of the Consumers’ Association of Iceland.
– Clouds on the horizon –
But according to the central bank’s forecasts, Iceland is heading for
harder times. The economy is on course to contract by 0.4 percent in 2019,
which would be the first time it shrinks in ten years.
Statistics Iceland also lowered its outlook in May. It now predicts a 0.2
percent contraction of GDP, after having forecasted 1.7 percent growth for
the year in February.
The worsening outlook is attributed in part to a decline in the island’s
outsize tourism industry, which is has been exacerbated by the collapse of
Icelandic low-cost carrier WOW air.
Meanwhile the fishing industry has been hit by a sudden disappearance of
capelin fish in Icelandic waters, leading to the government not issuing any
fishing quotas at all in 2019 for the economically vital fish.
Meanwhile, inflation has picked up, reaching 3.1 percent in the first
quarter of the year, “thus decreasing everyone’s purchasing power”, said the
Chamber of Commerce’s Gudjonsson.
The silver lining is that he thinks the looming recession could help with
housing prices, which have risen in the last few years due to a shortage.
“A rise in consumer goods and services but decreasing housing costs,”
Gudjonsson said.
The current average rent for a one-bedroom apartment in the centre of
Reykjavik is around 1,300 euros a month.
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